This privacy notice applies to the way we, Patientcards Limited, use your personal information related to our provision to you of wireless internet access, website and other services (the “Services”). Patientcards Limited may use and share the information you provide and other information it holds about you for the purposes set out below.
The following is information we may hold about you.
Information you have given us, including on our web pages.
Information about our Services you’ve accessed or used.
Information provided by other organisations who have your permission to share information about you.
Information we collect using cookies stored on and collected from your devices. For more information on cookies and how to manage them, please see our section on cookies.
Your IP address (this is a number that identifies a specific network device on the internet and is needed for your devices to communicate with web pages).
Technical details about your computer or access devices.
The times and dates of your access to and use of our Services.
The locations of your access to and use of our Services.
How we may use your information
As well as using your information to provide you with the Services you have asked for and to generally manage your relationship with us and the activity across our network, we may also use your information in the following ways:
We may monitor and improve our Services
We may use it for market research.
We may also need to use it to pass to others so we can keep to any legal or regulatory requirements; to protect or enforce our rights or the rights of any third party; in the detection and prevention of fraud and other crimes; and for the purpose of protecting national security.
We may pass your information to anyone who takes over our business for them to use for the purposes set out in this privacy notice.
We may send you marketing information (this may include communications by post, telephone, email, push notifications, SMS/MMS, or other means) about Patientcards Limited and our business partners’ products and services, events and special offers, including for a reasonable time after you stop being our customer.
We may provide your personal data to site owners of the locations at which you access our Services so that they can contact you about products or services they offer;
We may provide your personal data to specially selected partners so they can contact you about the products or services they offer;
We may pass information about you and your use of the Services, including, but not limited to how you conduct your account to selected third parties (including our advertising partners) to help them deliver adverts relevant to you.
We may provide you with tailored advertising, to make some of the communications and information you see whilst using the internet more relevant to you.
We may receive information from our advertising partners, or other business partners (including our service providers) that helps us (or them) to deliver information relevant to you, understand online activity and generally improve our Services. For example, an advertising partner may provide us with information about you like how you responded to an advert both on our Services, or when using other services, to measure the effectiveness and improve the quality of adverts.
We may use your data or provide your data to our selected partners to provide you with features and services, for example, telling you about products and services available from us or our business partners which may be of interest to you, based on your location. We keep your information until it is no longer useful to provide you services.
We and our advertising partners may provide you with tailored information whilst you use ours and other parties’ services.
Your use of the Services is reliant on you providing us with authorisation for the use of your information as set out in this notice. If you withdraw your authorisation, from us at any time, we will remove access to the Service until you refresh your consent.
You can choose not to receive marketing information and the Services from Patientcards Limited by writing to us at the registered address of the company as shown in the Terms & Conditions.
You can also choose not to receive marketing information and the Services via the ‘unsubscribe’ link in marketing communications we send you.
This cookies notice applies to the way we, Patientcards Limited, use your personal information.
When you create or log in to an account you agree to our privacy and cookies notice.
You should be aware that when you use our websites, mobile sites, or mobile apps, we may collect information by using ‘cookies’ or other similar technologies.
If you’d like to learn how to manage these cookies and choose what information can be collected, please see our Cookies explained section below. Please note that you will not be able to use the full range of our Services if you do not agree to our Privacy and Cookies notice.
Cookies and similar pieces of information that are needed to provide the service you have asked for
Cookies are one or more small pieces of information stored as text on your computer or device when you access online information. The cookie is usually stored in your browser. Your browser sends these cookies back to the online page every time you visit the page again, or it sends the cookies to another webpage that recognises the cookie, so each page can recognise you and can then tailor what you see on the screen.
Pixels are small blocks of code that do things like allow another server to measure how many times a webpage is viewed, how long it takes to load; pixels are often used in connection with cookies.
Some examples of the purposes of these essential cookies and similar pieces of information:
Showing advertising and marketing that is relevant to your interests
We sell space on some of our information sites to advertising partners. The resulting adverts or space purchased often contains Patientcards Limited and/or affiliate cookies or similar pieces of information. The advertiser uses the browsing information collected from these technologies to:
Restrict the number of times you see the same ad (frequency capping); and help show other ads that are relevant to you while you’re accessing our, or other parties’, information. This information about your browsing activity, may be grouped with information about what is being accessed by other users, into interest groups, and then used to show you advertisements based on those interests.
Let’s look at an example: Imagine you visit a webpage about travel. That webpage shows an advert and with that advert you receive a cookie. Imagine you then visit one of our webpages which has an advert from the same advertiser you saw on the travel webpage. The advertiser will give you a new version of the cookie you received on the travel webpage. The advertiser can then use that cookie to recognise that you’ve previously been to a travel webpage and show you a relevant travel ad.
We also work with our partners to show you adverts that may be of interest to you based on your demographic information (age, gender and where you use our service). We do this by using Patientcards Limited and/or affiliate cookies, pixels or similar pieces of information to identify adverts that may be of interest to you.
Please note we do not have control over the cookies of third parties. These cookies are likely to be analytical/performance cookies or targeting cookies or similar pieces of information.
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